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Management Course

Communication Strategies

It is a highly practical, vocational, how-to programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job. This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises. After this course, you will be able to…

  • Research and analyse information needed to make critical decisions about strategic communication and use such evidence to advise and inform management
  • Develop complex and sophisticated communication strategies in line with your organisation’s business requirements
  • Represent and justify a communication strategy to senior management confidently and effectively
Who should attend
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is ideal for PR managers and directors who need to develop or manage complex and multifaceted PR strategies; and agency professionals responsible for creating comprehensive and detailed PR strategies for clients.

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